Privacy Policy
Last Updated: January 2026
SMS Contracts ("we," "us," "our," or "Company") operates sms-contracts.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or subscriptions.
- Technical Data: IP address, browser type, operating system, pages visited, and referring URLs.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: How you interact with the Site, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use the information we collect for the following purposes:
- To provide and improve Site functionality and user experience.
- To conduct analytics and understand user behaviour patterns.
- To track affiliate conversions and referrals to casino partners.
- To send you promotional content, updates, and newsletters (with your consent).
- To comply with legal obligations and enforce our Terms of Service.
Cookie Policy
The Site uses cookies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Required for basic Site functionality.
- Analytics Cookies: Track usage data via Google Analytics and similar services.
- Affiliate Tracking Cookies: Monitor referrals and commissions from casino partners.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You may opt-out of non-essential cookies by adjusting your browser settings or using cookie management tools. Note that disabling cookies may affect Site functionality.
Third-Party Links
The Site contains links to external websites, including no-KYC casinos and affiliate partners. We are not responsible for the privacy practices of these third parties. We strongly recommend reviewing their privacy policies before providing personal information or engaging in gambling activities. Third-party sites operate independently and may collect data separate from our Site.
Your Rights
UK and EEA Residents: Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data.
- Correct inaccurate or incomplete information.
- Request deletion of your data (right to be forgotten).
- Restrict processing of your information.
- Object to data processing.
- Data portability.
US Residents: Depending on your state, you may have rights under the California Consumer Privacy Act (CCPA) or similar state laws, including the right to know, delete, and opt-out of the sale of personal information.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Typically:
- Contact information is retained for 3 years unless you request deletion.
- Analytics data is retained for up to 2 years.
- Cookies are retained according to their individual expiration dates.
You may request data deletion at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: sms-contracts.co.uk
We will respond to your request within 30 days in accordance with applicable data protection laws.